Category Archives: Pardot Admin

Marketers: What You May Have Missed From Dreamforce ’22

Another Dreamforce has been and gone – faster than any others that I’ve been to in the past! Perhaps because of the pace…
Continue reading

Account Engaagement (Pardot) and Salesforce Integration

Imagine standing in front of a twenty-thousand-square-foot steel warehouse full of your company’s products. How will you sell your products to customers? The…
Continue reading

Why you need a Pardot Audit?

In a previous blog, we asked “Does your Pardot Account Need an Audit?”, where we explained what is involved in a Pardot Audit,…
Continue reading

3 Helpful Pardot Tips and Tricks You Should Know

Have you ever needed to trigger a communication based on specific days from Account Engagement? (remember, this is the new name for Pardot)…
Continue reading

Dynamic Lists to Clean Up Your Database

Lara Black inspired and contributed to this blog. Are you trying to keep your mailable limit down?   Marketers often find themselves creeping close…
Continue reading

How to Clear a Dedupliction Error from the Sync Queue (and stop it from happening)

The Pardot-Salesforce Connector Sync Queue is one of those things that a good admin knows to check regularly, and one of those things…
Continue reading

Warning! Do not Pass Go.Pardot.Com

Plus a bonus note on a little-used but handy way to use Pardot (MCAE*) FormsThere's already been a fair amount written about the…
Continue reading

Pardot Security Update: Content Using go.pardot.com

Effective April 22 2022, Pardot (Account Engagement) will be rolling out a security enhancement to protect customer data. Certain types of forms have…
Continue reading

Salesforce and Pardot Naming Conventions Best Practices

When your organization is implementing systems like Salesforce and Pardot, they are likely focused on the automation features that will soon be making…
Continue reading

A Pardot Admin’s Guide to Documentation Best Practices

If you won the lottery tonight, could a coworker step into your shoes and carry on business as usual? Documenting your processes and…
Continue reading