Category Archives: Pardot Admin

What Agencies Need to Know about Salesforce MFA

If you haven’t been paying attention to the buzz of 2022, Salesforce moved towards mandatory multi-factor authentication on February 1st. If you’re not…
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Prepare your Pardot Account for Apple Mail Privacy Changes

When Apple released its Mail Privacy Protection features in 2021, it allowed its Users to hide their email engagement activity from senders. From…
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Identify Email Bot Clicks with Pardot Custom Redirects

One team couldn’t get their head around the numbers in their Pardot email reports. “Why do we have all these clicks but very…
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Create a Super Organized Folder Structure

A discussion about Pardot folder structure is as exciting as paying bills for many marketers. (Yawn.) But neglecting your folder structure has negative…
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Pardot Competitor Monitoring: Spy on Competitor SEO Health

Posted on February 10, 2022 in Pardot You can track your website’s SEO health compared to your competitors’ using Pardot – in other…
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5 Pardot New Year’s Resolutions for 2022

As Pardot holds its reputation as a best-in-class solution in a market that’s heating up, we’re expecting more exciting innovations throughout the year.…
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How to Create a Link to the Pardot Lightning App Prospect in your Salesforce Leads and Contacts

The Pardot Lightning App was launched in 2018. As we begin 2022, why is the "Pardot URL" field still referring to the Pardot…
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Sent a Pardot email with a broken link? What you should do next

With days (or maybe even weeks) of planning, you’ve created a Pardot email – with your design perfected, text refined and recipient lists…
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Creating a Pardot Spam Identification Process with Prospect Updater

Spam and junk data is the bane of my Pardot Admin existence. Nothing irks me more than seeing sales was notified of a…
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What to Do When You Hit Your Pardot Prospect Data Limit

Posted on August 10, 2021 in Pardot Your Pardot database has limits, which I hope isn’t a surprise to you. You may be…
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