Category Archives: Salesforce and Pardot

I’m a massive fan of the Salesforce Labs program – I’ve lost count of the times I’ve been searching through their solutions and…

The Pardot and Salesforce integration works to keep data aligned between these two platforms. Some organizations will only need a handful of the…

Should you import data into Pardot (Account Engagement), or Salesforce? In some scenarios, the answer will be clear, as one option will offer…

When it comes to formulas, which are used in a variety of places in Salesforce, the first thing that comes to mind is…

Surprisingly, I get this question often from companies with user sync enabled: How do I add an Account Engagement (Pardot) user?

Marketing Cloud Account Engagement (Pardot) and Salesforce are becoming more aligned than ever before. From Pardot Lightning, engagement history, lightning builder assets and…

Imagine standing in front of a twenty-thousand-square-foot steel warehouse full of your company’s products. How will you sell your products to customers? The…

Did you see the new message on the Pardot Dashboard tab? Salesforce is changing the Opted Out field sync behavior.   You must choose…

There’s been a lot of talk about security these past couple of years so it’s great to see Salesforce changing their requirements to…

Pardot custom field mapping is more challenging than you may think. In Pardot, you have the Prospect object – in Salesforce, however, there…