Author Archives: Salesforce Ben | The Drip

Apple introduced Mail Privacy Protection (MPP) in September 2021, designed to obscure (hide) any real opens by your prospects and the devices they…

How much does it cost you to acquire a lead? Which marketing tactics actually resulted in successful interactions? You’ll be all too familiar…

Salesforce campaign member statuses are hugely important but are often overlooked, or not used properly. The breakdown of which prospects are interacting, and…

It’s been a wild season with multiple updates sprinkled in between the releases – namely Pardot rebranded to Marketing Cloud Account Engagement, the…