Author Archives: Salesforce Ben | The Drip

Account-based Marketing (ABM) is a collaborative and cross-functional strategy that has swept B2B marketing dialog over the past few years. While it’s been…

Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data…

Salesforce Engage is a Pardot product on a mission to bridge the gap between marketing and sales. You could say that it’s the…

Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims…