Category Archives: The Authors
Sometimes ideas just come together. A random confluence of several concepts will crystallize into one brand new idea that you get so excited…
UTF-8, or "Unicode Transformation Format, 8 Bit" is a marketing operations pro's best friend when it comes to data imports and exports. It…
The Salesforce Winter ’22 preview release notes are here! New Pardot features will be arriving in September/October 2021 (check your specific dates here).…
Apple’s new privacy protection made me sigh. Marketers dodged a downhill-rolling boulder with Google’s announcement to stop third-party tracking, only to find another…
Posted on August 10, 2021 in Pardot Your Pardot database has limits, which I hope isn’t a surprise to you. You may be…
How can a prospect become unmailable in Pardot? What’s the difference between ‘Do Not Email’ and ‘Opted Out’ fields? If you are confused…
Tags seem to be one of the more underutilized features in Pardot. And even more underutilized than using tags on prospects is using…
“Do more with less”. This is a directive CMOs have been hearing for decades and more frequently in the past two years. Doing…
Every email marketer understands that they need to be personalizing emails – but it can be hard to figure out how, especially when…
Does your sales team use Calendly to schedule client meetings? Wouldn't it be cool to be able to create a dynamic link in…
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Pardot has been rebranded as Marketing Cloud Account Engagement.