Category Archives: The Authors
Email addresses are the lifeblood marketing automation. Invalid, old, or dummy email addresses cause high email bounce rates, which eventually will lead to…
Marketing ops is a challenging, yet exciting role for any professional that is tuned into the art of marketing campaigns, and also the…
In 2022 Salesforce released External Actions and External Activities for Account Engagement (Pardot). It is the latest innovation to come to Account Engagement…
Birthday campaigns touch prospects on their special day – a simple greeting, perhaps with a discount. This personal, and unexpected interaction gets your…
The Pardot and Salesforce integration works to keep data aligned between these two platforms. Some organizations will only need a handful of the…
Marketing databases need regular cleaning, and archiving records in Pardot (Account Engagement) is a large part of the upkeep. Archiving can cause confusion…
Salesforce Consultants implement and optimize Salesforce products in an effective and scalable way that is in line with their clients’ requirements. With a…
The Salesforce ecosystem is more than just a tech sub-industry, it’s a thriving community that encourages product evangelism by rewarding individual Trailblazers for…
Working remotely can be a lonely business at times. As opposed to its contented siblings, solitary and independent, this word gives off all…
You may find duplicate prospects in your Account Engagement (Pardot) database. Personally, duplicates are a topic I love to hate, having had to…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.