Category Archives: The Authors
Run automation rules in real time are scheduled for retirement in all Pardot (Account Engagement) editions in June 2023. This was announced as…
Running any Account Engagement (Pardot) account can be a challenge, but even more so when your teams are based around the world.
What is the Optimizer? The Optimizer gives marketers a big-picture look at the health of their Account Engagement systems to improve email send…
You should be using the built in email render testing in Account Engagement (F/K/A Pardot) to check the appearance of your emails before…
I recently gave a talk to the Philadelphia Trailblazer marketing user group, discussing how to think about and apply the two multi-step automation…
Marketing ops is finally seen as a viable career path, and there are many ways that you can level up in this role.…
As with all digital platforms, it is impossible to work in Account Engagement (Pardot) without relying on files. The company logo, your latest…
Dynamic lists are a popular Account Engagement (Pardot) feature that add/remove prospects automatically whenever they match/unmatch the criteria you define on the list’s…
If you are setting up the new Email and Landing Page Builders for Marketing Cloud Account Engagement (Pardot), and can’t select a channel…
The health of your email sending domain is something you should keep an eye on – it’s essential for Pardot email deliverability. Your…
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Pardot has been rebranded as Marketing Cloud Account Engagement.