Category Archives: The Authors
The Salesforce Spring ‘23 release notes have arrived, just in time before the holidays (all 559 pages)! In terms of Account Engagement (Pardot),…
When hearing “API” (application programming interface) crop up, you might think to go straight to your development team and leave it with them.…
LinkedIn has always been criticized as a bit of a walled garden. They would prefer that you do everything within the confines of…
Salesforce releases come three times a year: Spring, Summer, and Winter. The Salesforce platform is evolving at such a rate – and Pardot…
Here’s the scenario: you have permission to email a segment of prospects, and they are new to your company. Maybe these are prospects…
Pardot (Account Engagement) offers capabilities that promote data privacy, and compliance – which in turn, improves email deliverability. Email deliverability is a vast…
Recency and frequency are controls you can put in place to start alleviating marketing fatigue with Account Engagement (Pardot).
Welcome, Pardot External Actions. We finally have, in our marketer hands, a feature that extends the reach of Pardot, integrating with our wider…
Pardot introduced HML in late 2019 as the way to add personalization to Pardot (Account Engagement) assets. In short, HML is an update…
In the Spring ‘22 release, a new setting was added for Salesforce Engage. The new setting lets you choose which types of emails…
Pardot School
Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.