Category Archives: The Authors
Double opt-in, also known as ‘confirmed opt-in’ is how a new subscriber confirms that, a) they were the person who signed up, using…
Every professional working with Pardot (Account Engagement) and Salesforce has experienced org terrors. Whether unexpected issues that sneak up on you or malpractice…
When I started with Salesforce, the Demo Org (Developer Edition org) was my go-to for everything. Before the days of Trailhead, scratch orgs,…
Pardot forms are simple to set up and maintain (mostly) from within the point-and-click Pardot form builder. Select which fields you want prospects…
When it comes to formulas, which are used in a variety of places in Salesforce, the first thing that comes to mind is…
One of the key things to get right between Pardot and Salesforce is how we hand off prospects to sales. Some organisations have…
We’ve been thinking about how some organizations don’t fit the mold that’s typical for Pardot (Account Engagement) customers. How you welcome back existing…
We’ve been thinking about how some organizations don’t fit the mold that’s typical for Pardot (Account Engagement) customers. How you handle existing Contacts…
If you ask anyone in Salesforce, “What’s new with Account Engagement (Pardot)?” they will probably say, “Extensibility.” Salesforce has been dutifully dedicating resources…
As Lists are the backbone of Pardot (Account Engagement) segmentation, you can think of Pardot Dynamic Lists as the muscles. Any marketer will…
Pardot School
Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.