Category Archives: The Authors
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, you can sync all activities…
Pardot form handlers allow you to integrate existing forms on your website/other platforms with Pardot (Account Engagement). Form handlers in Pardot generate a…
Pardot specialists plan, build, and analyze marketing campaigns using Pardot (Account Engagement) and Salesforce. They engage prospects with laser-focused marketing, maintain a healthy…
The Pardot-Google Ads connector has existed for a long time. However in my experience it is underutilized. I believe that is due in…
Pardot HML enables you to easily add personalization because it dynamically pulls in data specific to the prospect that is viewing your Pardot…
Ever wondered how many of your email sends are going straight to the spam folder – and which email service providers consider your…
Earlier this month the Boston Salesforce Marketer Group (Pardot) held a virtual panel discussion on the topic of building cross-team Account-Based Marketing machine…
When it comes to Pardot form styling, such as the font, color, and field positioning, there are different options for form customization. Which…
If you’re looking for better marketing reports and metrics (I know you all are), make sure you understand the different ways to use…
Should you import data into Pardot (Account Engagement), or Salesforce? In some scenarios, the answer will be clear, as one option will offer…
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Pardot has been rebranded as Marketing Cloud Account Engagement.