Category Archives: The Authors
Migrating to Pardot Business Units can be a pretty big deal and a little bit overwhelming. That’s why we’ve put together our Migrating…
Salesforce Campaign Influence is how Salesforce Opportunities are associated with the Campaigns that helped generate them. It’s all about joining the dots between…
Why timely recruitment is so challengingAt risk of sounding like a wily recruitment veteran, there are three certainties in life: death, taxes, and…
If you’re new to using Salesforce campaigns, then this blog post is the perfect starting point. Use these 5 tips to make your…
If you’re using one Pardot form on multiple pages across your site (for example your website footer), the chances are that you’d like…
Posted on November 21, 2021 There are 5 Pardot email templates you can use straight away with the Lightning email builder, thanks to…
Email marketing has stood the test of time, still effective decades after its conception. The challenges impacting email marketing performance are less in…
I love uncovering little surprises. (Like the time I found a miniature plastic spoon on the bottom of the yogurt container.) Amazing! Here…
Pardot users • Training Previously on this blog, we’ve shared how to set up users with access to both Pardot and Salesforce since…
This is the first blog in the Migrating to Pardot Business Units series. Let’s look at the first question you should ask yourself…
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Pardot has been rebranded as Marketing Cloud Account Engagement.