Category Archives: The Authors

Salesforce has announced that Pardot, alongside all other Marketing Cloud products, will be getting a new name. This is part of a drive…

Marketing Cloud is a market leader in marketing technology. Over years of innovation and acquisition, it has become incredibly comprehensive – at the…

Announced at Salesforce World Tour Sydney, a number of Marketing Cloud product names are changing. Pardot, one of Salesforce’s marketing automation tools, will…

If you won the lottery tonight, could a coworker step into your shoes and carry on business as usual? Documenting your processes and…

Campaign Hierarchies allow you to link related Salesforce Campaigns to one another and arrange them into a hierarchy structure. The Salesforce Campaign Hierarchy…

Monitoring marketing channel performance in Salesforce (and Pardot) by each campaign is a challenge – and it’s even harder to determine which channel…

Salesforce Campaigns are an essential Salesforce object for marketers, acting as the central hub for campaign recipients, engagement, budget, and ROI. On the…

Pardot Business Units are not really a new feature at this point. They were released in 2020 and have been opening a whole…

As an Email Marketer, the last thing you want to do is overwhelm and flood the inboxes of your prospects. Not only is…

Pardot Business Units offer an amazing opportunity for businesses with multiple brands, product lines or regional marketing divisions to run independent marketing campaigns…