Category Archives: The Authors

Google Auto-Tagging & Salesforce Pardot Opportunities

Intro In the age of technology, every company wants to leverage paid ads and marketing automation. It is very common to see Pardot…
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Prepare your Pardot Account for Apple Mail Privacy Changes

When Apple released its Mail Privacy Protection features in 2021, it allowed its Users to hide their email engagement activity from senders. From…
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Identify Email Bot Clicks with Pardot Custom Redirects

One team couldn’t get their head around the numbers in their Pardot email reports. “Why do we have all these clicks but very…
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Pardot’s Google Ads Connector

Why the out-of-the-box connector may be worth the upgrade Marketing automation and paid ads go hand-in-hand. Very rare is the occasion where you…
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Create a Super Organized Folder Structure

A discussion about Pardot folder structure is as exciting as paying bills for many marketers. (Yawn.) But neglecting your folder structure has negative…
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Pardot Competitor Monitoring: Spy on Competitor SEO Health

Posted on February 10, 2022 in Pardot You can track your website’s SEO health compared to your competitors’ using Pardot – in other…
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6 Core Components to Achieve Multi-touch Attribution

It is critical for any marketing leader to have insight into what is working and what is not. Multi-touch Attribution enables marketers to…
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Why Pardot Connected Campaigns are More Successful

Connected Campaigns Overview Connected campaigns were released in 2019 to solve one of the biggest annoyances between Pardot and Salesforce. Juggling completely separate…
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Introducing Enhanced Engagement History for Pardot

Here at Nebula we are excited to announce that we have launched our first Salesforce app on the AppExchange! Our partnership with Salesforce…
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Creating the Perfect Pardot Campaign Structure

Setting up a Pardot campaign structure the first time can be a daunting task.  Why? Well, marketing initiatives are messy. As a marketer,…
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