Category Archives: The Authors

Pardot Email Preference Center Best Practices

An Email Preference Center (EPC) is a page prospects use to select which topics they want to be emailed about – a preferences…
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What is Pardot Einstein Behavior Score? vs Pardot Score

Einstein Behavior Score is a Pardot Einstein feature that looks at if a prospect signals ‘ready to buy’ engagement. Over time, this behavior…
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Pardot Winter ‘22 Release Highlights: Webinar &…

The Pardot Winter ‘22 release is here and there is a lot to unpack! So what does this mean for Pardot users?In a…
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What is the Pardot Lightning App?

The Pardot Lightning App signaled a major milestone in Pardot transitioning onto the Salesforce platform. Salesforce has always followed a dream: to marry…
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9 Pardot Engagement Studio Best Practice Tips

Pardot Engagement Studio is designed for running automated email campaigns for a number of use cases. Many marketers wonder how they can build…
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6 Ways To Stretch Your Marketing Budget Using Pardot

Your marketing budget just got slashed. But let me guess: You’ve been tasked with prioritizing, optimizing, and stretching your budget to meet the…
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10 Ways Salesforce Automation Maximises Pardot Marketing

Pardot is so closely connected to Salesforce (relative to other marketing automation vendors) that Pardot can leverage Salesforce automation capabilities. This opens up…
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How to Effectively Add Opportunity Contact Roles (Flow)

Flows can be scary to create, but Opportunity Contact Roles are important for Pardot’s campaign influence reporting. Here are the blueprints to create…
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Salesforce Marketing Setup Experience: A Guide for Pardot Admins

One of the many advantages of Pardot as a Salesforce product is the tight integration with the Salesforce platform. Over time, as more…
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How to Approach Not-for-Profit Marketing Reporting

Reporting on not-for-profit marketing efforts You can create a report in Pardot using existing reporting templates, or by creating a custom template based…
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