Category Archives: The Authors
The Pardot Lightning App was launched in 2018. As we begin 2022, why is the "Pardot URL" field still referring to the Pardot…
Posted on December 30, 2021 in Pardot Pardot is the go-to choice for Salesforce customers looking for a B2B Marketing Automation tool. Not…
An often overlooked feature of Pardot is the "Prospect Query" function in automation rules and dynamic lists. It contains three options-- the paid…
The Salesforce Spring ’22 preview release notes have arrived! If you thought Salesforce couldn’t squeeze in more before the year comes to an…
Pardot sandboxes have been available to accounts using Advanced or Premium since the Summer ’20 release. This seemed to herald a shift towards…
Webinars are an excellent way to engage with prospects, grow customer relationships, and show off industry expertise. In fact, you can read how…
Following Salesforce’s acquisition of Slack in July, it’s no surprise that more integrations and apps are coming to Salesforce and Pardot. In the…
Every email needs an unsubscribe link. Every. Single. Email. In fact, Pardot won’t let you send an email without the unsubscribe or preference…
A Salesforce Campaign tracks a Lead or Contact’s engagement with a marketing or outreach initiative you are running. This way, when an Opportunity…
Now that you’ve read our intro to Business Units, and understand whether Business Units is right for you and the considerations you should…
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Pardot has been rebranded as Marketing Cloud Account Engagement.