Category Archives: The Authors
Indulge me for a moment while I wax poetic over Salesforce's record identification method, and then give you some very practical tips on…
Are you just as excited about the latest Drag and Drop Landing Page Editor as we are? This feature is the perfect tool…
Personas are archetypes that contain a set of shared demographics, needs, wants, and objectives. Customer personas allow marketers to craft targeted messages tailored…
One of the nicest new features in the Salesforce Winter '22 release for Pardot is the eagerly awaited option to add emails built…
Posted on December 14, 2021 in Pardot The Pardot Lightning Email and Landing Page Builders are possibly the most highly anticipated features yet…
Two Pardot features work in combination to empower you, and other teams in your organization, to prioritize and qualify new prospects. These two…
With days (or maybe even weeks) of planning, you’ve created a Pardot email – with your design perfected, text refined and recipient lists…
Webinars became the “in vogue” marketing channel of 2020 once the pandemic took hold, and made other ways to get in front of…
Posted on December 6, 2021 in Pardot Pardot grading represents how closely a prospect fits your ideal customer profile. Each prospect is assigned…
Last week I bought hockey laces for my 12-year old son, and now I get daily marketing emails about pucks, helmets, and hockey…
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Pardot has been rebranded as Marketing Cloud Account Engagement.