Category Archives: The Authors
It’s no secret that a faster funnel means more conversions, more meetings, and more “closed won” deals. However, if accelerating your funnel was…
Gated content is offered exclusively for a specific audience. In other words, it’s content that prospects can’t access openly on your website, kept…
Here’s a refreshing, new Pardot feature. Einstein Engagement Frequencey (EEF) helps you manage the frequency of your email engagement with prospects. It scans…
Pardot Business Units are separate databases within a single Pardot account that allow you to partition prospects, campaigns and assets. A common example…
If you haven’t been paying attention to the buzz of 2022, Salesforce moved towards mandatory multi-factor authentication on February 1st. If you’re not…
The number of custom integrations with Pardot that your organization needs will continue to grow alongside Pardot’s capabilities. Pardot admins and marketers can…
Hosting an in-person or virtual event? Want participants to be able to easily add the event to their calendars? Follow these easy steps…
Salesforce Marketing Cloud has continued to grow in popularity for a number of years, which means that it’s always an exciting time to…
Pardot has been a Salesforce product for nearly a decade now and one of its key strengths in the martech landscape is its…
In September 2021, Apple’s Mail Privacy Protection made email opens a less reliable engagement metric. Read more here. Time to do something about…
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