Category Archives: The Authors
Pardot Engagement Studio is designed for running automated email campaigns for a number of use cases. Many marketers wonder how they can build…
Your marketing budget just got slashed. But let me guess: You’ve been tasked with prioritizing, optimizing, and stretching your budget to meet the…
Pardot is so closely connected to Salesforce (relative to other marketing automation vendors) that Pardot can leverage Salesforce automation capabilities. This opens up…
Flows can be scary to create, but Opportunity Contact Roles are important for Pardot’s campaign influence reporting. Here are the blueprints to create…
One of the many advantages of Pardot as a Salesforce product is the tight integration with the Salesforce platform. Over time, as more…
Reporting on not-for-profit marketing efforts You can create a report in Pardot using existing reporting templates, or by creating a custom template based…
Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your…
Posted on October 22, 2021 in Pardot Slack is one of the most popular chat platforms for businesses globally. When Salesforce acquired Slack,…
Email deliverability is a universal challenge, or concern at the very least, for all marketers. While other marketing channels have come and gone,…
Coastal Cloud’s Pardot Consultant Danielle (Dani) Reeve collaborated on this blog.  Need a landing page, but you don’t have HTML/CSS skills? No problem!…
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Pardot has been rebranded as Marketing Cloud Account Engagement.