Category Archives: The Authors
If you’re using one Pardot form on multiple pages across your site (for example your website footer), the chances are that you’d like…
Posted on November 21, 2021 There are 5 Pardot email templates you can use straight away with the Lightning email builder, thanks to…
Email marketing has stood the test of time, still effective decades after its conception. The challenges impacting email marketing performance are less in…
I love uncovering little surprises. (Like the time I found a miniature plastic spoon on the bottom of the yogurt container.) Amazing! Here…
Pardot users • Training Previously on this blog, we’ve shared how to set up users with access to both Pardot and Salesforce since…
This is the first blog in the Migrating to Pardot Business Units series. Let’s look at the first question you should ask yourself…
Pardot Business Units were introduced in 2019, which has created a fantastic opportunity for more complex enterprise organisations to use Pardot effectively. However,…
What is ‘Marketing Data Sharing’? The purpose of ‘Marketing Data Sharing’ (MDS) is to restrict which Leads, Contacts, Opportunities, and/or custom objects are…
Email marketing is still at the core of Pardot. While this fact remains true, the email marketing industry has introduced new challenges that…
Pardot Business Units – things to note You must be using the Pardot Lightning app. It should go without saying but I’ve seen…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.