Category Archives: The Authors

Who’s the Sender on Your Pardot Emails? The Hidden Risks in Using Assigned Users.

You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least…
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Pardot’s New 2-Click Unsubscribe: not perfect, but enable it anyway

Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in…
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Pardot’s New 2-Click Unsubscribe: not perfect, but enable it anyway

Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in…
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Who is B2BMA Integration Anyway?

In version 2 Pardot Connectors, B2BMA Integration is the default "connector user" for Pardot. For many Pardot users, sticking with the standard connector…
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Pardot-Only Identity License Upgrade: A One Way Street

With the coming shift to new Salesforce Identity licenses taking the place of Pardot-only users, there's an important limitation with Salesforce licensing that…
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Pardot Authentication Retirement FAQ

It's time to stop ignoring the increasingly urgent messages in your Pardot org about Salesforce SSO being required after Feb 15th and do…
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How to Create an NPS Survey in Pardot

I've heard the question more than once: "Can you do a simple survey in Pardot?" The answer is an unqualified "Yes!" And the…
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Cool Handlebar Merge Language {{HML}} Tricks: Pardreamin 2020 Session

I originally presented this content at ParDreamin 2020. It explains all the fantastic things you can do with the new handlebar merge language…
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Opted Out vs Do Not Email

In Pardot it's definitely not the same thing...It seems so simple, doesn't it? Email Opt Out. Until you look at Pardot and see…
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Migrating from Pardot Salesforce Connector V1 to V2: What I Found

Pardot has finally made a migration path available for the Pardot to Salesforce Connector version 1 to version 2. The issue these days…
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