Category Archives: The Authors
Higher Education institutions realize the value of marketing automation, in particular Salesforce and Pardot. But, marketing automation technology alone won’t increase your application…
Posted on September 29, 2021 in Pardot If you’re responsible for a Pardot org, leaving the office to go on take a break…
Establishing a connection between leads and accounts can give you insight into what customers are coming in as leads and tighten sales and…
We all know the story: marketers jump in with marketing automation to save the sales team countless hours sending emails and texts to…
While I was at Dreamforce this week, I bumped into several Pardot experts. So…naturally I stopped and asked them about their favorite Pardot…
Pardot data syncs with Salesforce to keep the data between Leads/Contacts and their associated Pardot prospect record aligned. When Salesforce is connected to…
Flashback to 2004: iPods are the most popular gadgets, Myspace is the star of social networking, and marketing automation is barely a thing.…
Ever had to create a LinkedIn event for a webinar? If the answer is yes, you’ll be aware that registration landing pages are…
Prospect Resubscribe is one of Pardot’s most intriguing mailability features; using automation rules, engagement studio, or completion actions, you now have the ability…
The 3rd and final part of the form customization series is finally here! In part 1, I showed you how to implement the…
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