Category Archives: The Authors
In a report conducted by Litmus in April of this year, Apple iPhone continues to grow its email client market share, followed by…
Starting a new Pardot implementation? Use this implementation plan and checklist to help get you started. Having just gone through a new-new Pardot…
Pardot sync errors wreak havoc on your Pardot instance. These errors prevent Prospects from syncing up with Salesforce, which prevents Leads from being…
These days, having an ABX (account-based experience) strategy has become table stakes for B2B companies. ABX means having a pinpoint focus on the…
Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the…
Now that you’re getting comfortable with business units let’s get into some details that often raise questions.  #1 How to manage inbound prospects…
An Email Preference Center (EPC) is a page prospects use to select which topics they want to be emailed about – a preferences…
Einstein Behavior Score is a Pardot Einstein feature that looks at if a prospect signals ‘ready to buy’ engagement. Over time, this behavior…
The Pardot Winter ‘22 release is here and there is a lot to unpack! So what does this mean for Pardot users?In a…
The Pardot Lightning App signaled a major milestone in Pardot transitioning onto the Salesforce platform. Salesforce has always followed a dream: to marry…
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Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.