Category Archives: The Authors

Optimise your email templates: 2021 and beyond

In a report conducted by Litmus in April of this year, Apple iPhone continues to grow its email client market share, followed by…
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A Free Pardot Implementation Checklist and Planning Template

Starting a new Pardot implementation? Use this implementation plan and checklist to help get you started. Having just gone through a new-new Pardot…
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How to Prevent Pardot Sync Errors | Pardot Consultants

Pardot sync errors wreak havoc on your Pardot instance. These errors prevent Prospects from syncing up with Salesforce, which prevents Leads from being…
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What Could the Future of Account-based Marketing (ABM) Look Like?

These days, having an ABX (account-based experience) strategy has become table stakes for B2B companies. ABX means having a pinpoint focus on the…
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Secrets and Mysteries of Campaign Influence

Here's the video of my session from the 2021 Pardreamin virtual conference. This presentation covers how to get the most out of the…
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Pardot Business Units 201

Now that you’re getting comfortable with business units let’s get into some details that often raise questions.   #1 How to manage inbound prospects…
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Pardot Email Preference Center Best Practices

An Email Preference Center (EPC) is a page prospects use to select which topics they want to be emailed about – a preferences…
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What is Pardot Einstein Behavior Score? vs Pardot Score

Einstein Behavior Score is a Pardot Einstein feature that looks at if a prospect signals ‘ready to buy’ engagement. Over time, this behavior…
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Pardot Winter ‘22 Release Highlights: Webinar &...

The Pardot Winter ‘22 release is here and there is a lot to unpack! So what does this mean for Pardot users?In a…
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What is the Pardot Lightning App?

The Pardot Lightning App signaled a major milestone in Pardot transitioning onto the Salesforce platform. Salesforce has always followed a dream: to marry…
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