Category Archives: The Authors

Some things are better separate. Here’re a few examples:  pizza and bananas, French fries and ice cream, and certain Pardot prospects.   Sometimes Pardot…

In marketing automation, good content isn’t enough – you need to ensure you send the right message to the right person. This is…

Apple’s new Mail Privacy Protection has been generating a lot of chatter among marketers and rightfully so. This feature — included in the…

Why won’t Pardot create a new lead? How can a salesperson, using Salesforce, be notified that one of their existing leads/contacts has engaged…

I remember a number of years ago getting a call from a prospect who was looking for marketing automation consultants. She explained that…

Pardot can notify a user by sending an email to their inbox. These notification emails can be triggered by a prospect activity, or…

Pardot’s resubscribe feature is golden. It lets an unsubscribed prospect opt back in again after they fill out a form.   Resubscribe works great…

Salesforce Accredited Professional credentials are designed to prove your extensive knowledge in a specific area of the Salesforce platform. While Salesforce certifications give…

Pardot or Marketo? If you’re searching for a marketing automation platform, chances are you’ve run into these two leading players in the market.…

Pardot scoring categories allow you to score prospects on more than one product, service, or business unit. As opposed to having one overall…