Category Archives: Salesforce Ben | The Drip
In the ever-changing world of Salesforce (and enterprise technology), product capabilities evolve and adapt – and in the case of Salesforce’s product portfolio,…
If you’re using Account Engagement (Pardot), you may notice that sometimes automations execute fast, while other times they take much longer. The same…
The time has come. One of the most interruptive calendar invites you can receive just popped up in your inbox. The marketing team…
If you’ve been exploring Account Engagement (formerly Pardot), then you will have come across Engagement Studio – the flagship feature that gives you…
Salesforce has been rapid to roll-out multiple generative AI capabilities that enhance their existing technologies. We first saw Einstein GPT (with marketing use…
Org-wide email addresses in Salesforce are email addresses that will be used by the Salesforce org to send emails from within Salesforce. They…
When a prospect first syncs from Account Engagement (Pardot) to Salesforce, the connector will create a lead record which continues through your organization’s…
What began as a CRM solution focused on sales teams has now evolved into a suite of products, covering not only sales, but…
Whether you’re an accidental admin or you’ve been tasked to take over an existing Account Engagement (Pardot) instance, the first few times on…
Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a…
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Pardot has been rebranded as Marketing Cloud Account Engagement.