Category Archives: Salesforce Ben | The Drip
Email marketing is still at the core of Pardot. While this fact remains true, the email marketing industry has introduced new challenges that…
These days, having an ABX (account-based experience) strategy has become table stakes for B2B companies. ABX means having a pinpoint focus on the…
An Email Preference Center (EPC) is a page prospects use to select which topics they want to be emailed about – a preferences…
Einstein Behavior Score is a Pardot Einstein feature that looks at if a prospect signals ‘ready to buy’ engagement. Over time, this behavior…
The Pardot Lightning App signaled a major milestone in Pardot transitioning onto the Salesforce platform. Salesforce has always followed a dream: to marry…
Pardot Engagement Studio is designed for running automated email campaigns for a number of use cases. Many marketers wonder how they can build…
Pardot is so closely connected to Salesforce (relative to other marketing automation vendors) that Pardot can leverage Salesforce automation capabilities. This opens up…
One of the many advantages of Pardot as a Salesforce product is the tight integration with the Salesforce platform. Over time, as more…
Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your…
Posted on October 22, 2021 in Pardot Slack is one of the most popular chat platforms for businesses globally. When Salesforce acquired Slack,…
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Pardot has been rebranded as Marketing Cloud Account Engagement.