Category Archives: Salesforce Ben | The Drip

Deliverability vs. Mailability – Nightclub Guide for Salesforce and Pardot Marketers

Email deliverability is a universal challenge, or concern at the very least, for all marketers. While other marketing channels have come and gone,…
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40+ Unmissable ’ParDreamin Sessions for Pardot Marketers

Posted on October 19, 2021 in Pardot The entire B2B marketing trailblazer community is bursting at the seams with anticipation over the next…
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Pardot External Activities: What’s The Big Deal?

Pardot External Activities are prospect activities that happen outside of Pardot. Think webinars, video hosting, payment gateways – the list goes on. Why…
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Pardot Marketing App Extensions: What’s The Big Deal?

Pardot External Activities are prospect activities that happen outside of Pardot. Think webinars, video hosting, payment gateways – the list goes on. Why…
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How to Build a ‘Win-back’ Campaign with Pardot

Pardot can be used to power almost all parts of the customer journey – from inbound prospects, customer onboarding, returning customers – and…
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Your Website Visitors Are Giving You Data–Leverage It

All marketers with any website traffic are faced with a simple fact – potential customers are browsing their websites at any given time.…
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Pardot Winter ’22 Quiz – Are You Release Ready?

The Salesforce Winter ’22 was a bumper release for Salesforce, and ooh yes, it is a big one for Pardot too! To celebrate…
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Pardot vs. Marketing Cloud: Key Differences

When researching marketing automation on the Salesforce platform, you will be faced with two options: Pardot or Marketing Cloud. But what are the…
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“Death of the Open Rate”? Apple Mail Privacy Protection and Pardot

Apple bought in Mail Privacy Protection on September 20th, 2021. Mail Privacy Protection (MPP) is a setting available in Apple Mail that will…
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Pardot Admin Out-of-office Handoff (Salesforce Marketing Setup Administrator)

Posted on September 29, 2021 in Pardot If you’re responsible for a Pardot org, leaving the office to go on take a break…
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