Category Archives: The Authors

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Traditionally, the marketing team was considered a ‘cost center’ to an organization, and positioned in complete service to the whims of every other…

In today’s digital era, email marketing remains a powerful tool for businesses to connect with their audience, drive engagement, and ultimately boost conversions.…

You have the opportunity to amplify the efficacy of your event, whether as a trade show sponsor or as an attendee, by incorporating…

Have you ever created a new Developer org, or spun up a new Sandbox, only to realize that you’re going to need a…

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There has been a lot written and discussed about the new Account Engagement (f/k/a Pardot) Lightning Drag and Drop email builder and whether…

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Salesforce campaigns are a powerful tool which you can use to facilitate the organization and reporting of your marketing (or other) initiatives. They can…

Salesforce has been on a renaming tear lately. Lots of products, especially in the marketing space, have been renamed. This hasn't always resulted…