Category Archives: The Authors
Welcome to our in-depth step-by-step guide on unleashing the power of lead scoring in Pardot! Let’s walk you through every stage of setting…
If you’ve been exploring Account Engagement (formerly Pardot), then you will have come across Engagement Studio – the flagship feature that gives you…
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Salesforce has been rapid to roll-out multiple generative AI capabilities that enhance their existing technologies. We first saw Einstein GPT (with marketing use…
Org-wide email addresses in Salesforce are email addresses that will be used by the Salesforce org to send emails from within Salesforce. They…
When a prospect first syncs from Account Engagement (Pardot) to Salesforce, the connector will create a lead record which continues through your organization’s…
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What began as a CRM solution focused on sales teams has now evolved into a suite of products, covering not only sales, but…
Did you know that in the early days of Pardot (Account Engagement) that you actually had a choice of more than one CRM…
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Pardot has been rebranded as Marketing Cloud Account Engagement.