Category Archives: The Authors
Posted on August 28, 2023 in Admins After following a consistent product strategy for many years, Salesforce’s approach to its product portfolio has…
A key trait of any Salesforce professional is the drive and mentality to always be learning. Luckily, a huge number of people love…
In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy focused on CRM…
No matter which way you slice it, data has become the digital currency of informed decision-making. Salesforce Analytics offers a treasure trove of…
Accounts in Salesforce are more important than you may think. An Account record is the cockpit for sales, service, and marketing teams –…
The Salesforce Winter ‘24 release notes have arrived. As is tradition, I’ll be covering the highlights for Account Engagement (Pardot) admins and users.Â
During this meeting of the Tampa Salesforce B2B Marketer Group , we were joined by Sabuhi Yahyayev, Practice Lead for Marketing Automation with…
Marketing Data Sharing in Account Engagement (Pardot) is confusing.
Let’s face it: Marketing Cloud Account Engagement (Pardot) is an advanced-level marketing automation platform. It comes with a powerful API, seamless integration with…
One of the selling points of Pardot (Account Engagement) is its close connection to Salesforce and the core platform (CRM, etc.). This means…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.