Category Archives: The Authors
Whether you’re an accidental admin or you’ve been tasked to take over an existing Account Engagement (Pardot) instance, the first few times on…
Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a…
We all know the importance of an effective marketing strategy to gain traction and increase your customer base. If you’re not investing time…
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Landing pages are web pages that capture the attention and interest of your visitors and encourage them to take specific actions. This could…
The Marketing Keynote at Dreamforce ‘23, titled “Marketing in Generation AI”, was full of new innovations that the Marketing Cloud engineering teams have…
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Salesforce’s flagship conference, Dreamforce, is taking place this week (September 12-14, 2023). This year, it comes with impressive statistics, being the largest AI…
Data Cloud is the fastest growing organically built product in Salesforce’s history (i.e. Salesforce built it themselves, not via acquisitions). It is the…
Handling multiple languages with Account Engagement (Pardot) forms has always been complex — especially when it comes to reporting. But there is a…
Pardot School
Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.