Category Archives: The Authors
Sat back in my office in sunny London as the dust settles after a whirlwind trip to Connections, I’m left to reflect on…
Marketing Technology Architects help organizations get more usage and mileage out of the tools and technologies they use. It’s a career path that’s…
When building a demand generation and lead generation plan that involves forms there are two approaches: create a form for every asset, or…
Working in marketing automation can be challenging as it often involves managing multiple issues simultaneously. However, being able to identify and address these…
In the last few years, the Pardot landscape has seen plenty of change, particularly with Pardot (Account Engagement) moving to the core Salesforce…
Whether you’re migrating to Account Engagement (Pardot) or are just taking the platform over from someone else, you are likely aware of the…
Dynamic Content is a feature in Account Engagement (fka Pardot) that allows you to create variations in an email or landing page based…
A/B testing enables you to test one change between two versions of your marketing assets. In the context of Account Engagement (Pardot), A/B…
In the Spring ’23 release Account Engagement Users were able to opt-in to the beta version of the Account Optimizer. This tool surfaces…
I love Zapier, even though I pronounced it wrong for years (hint: it rhymes with 'happier'). It allows you to do all those…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.