Category Archives: The Authors
As a digital marketer, you have likely come across HTML at some point, and let’s face it, it can look a bit overwhelming…
How do you show ROI for Pardot marketing campaigns? For years marketers struggled to figure this out. They either made assumptions or went…
I recently found out the name Slack is an acronym for “Searchable Log of all Conversations and Knowledge”. We can now add that…
The Pardot Bounce Report lets marketers view all email bounces in one place, see the reason for the bounce and help spot bounce…
Pardot (Marketing Cloud Account Engagement/SFMC AE) is a popular choice among organizations using Salesforce, thanks to its tight data sync. As great as…
Over the last few weeks, I have been reading a number of reports about the world of B2B demand generation. Having made most…
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can sync all…
In the process of deciding on a marketing automation platform, one question that always seems to be top of mind is ‘what does…
Accounts as Campaign Members is a feature within Salesforce that allows you to report on Campaign activity at the Account level. Simply put,…
Form-free event registrations, double opt-in processes, ad click tracking… there are many use cases for adding Completion Actions on Custom Redirects. But in…
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Pardot has been rebranded as Marketing Cloud Account Engagement.