Category Archives: The Authors
One of the features that sets Pardot/Account Engagement apart is scoring categories. Not only can you see the aggregate score of all engagement…
Automation Rules are one of the most powerful tools in Account Engagement (Pardot). Whether that is your lead management or opt-in process, this…
Surprisingly, I get this question often from companies with user sync enabled: How do I add an Account Engagement (Pardot) user?
The time has come, the Pardot Classic App will no longer be accessible soon. But when will this happen, what does it mean…
Marketing Cloud Account Engagement (Pardot) and Salesforce are becoming more aligned than ever before. From Pardot Lightning, engagement history, lightning builder assets and…
Opted Out is a field found on prospect records in Pardot (Account Engagement) and is called “Email Opt Out” on Salesforce Lead/Contacts. This…
Scoring may be a familiar tool to most that use Account Engagement (Pardot), but is it utilised to its full potential? Then there’s…
Spam form submission is one of the most challenging causes of security risks in the Account Engagement (Pardot) platform. They open a gate…
The Pardot Community Group in Dubai recently held a meeting, where the topic was to demonstrate how organizations can scale their marketing with…
Another Dreamforce has been and gone – faster than any others that I’ve been to in the past! Perhaps because of the pace…
Pardot School
Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.