Category Archives: The Authors
The Tampa Pardot Community Group welcomed Hollie Fitzpatrick from MarCloud Consulting in the UK to share insights about building recipes in B2BMA (B2B…
In a previous blog, we asked “Does your Pardot Account Need an Audit?”, where we explained what is involved in a Pardot Audit,…
You may have seen that in the Winter’23 Release, you will be able to take action on prospects outside of Account Engagement. This…
Did you see the new message on the Pardot Dashboard tab? Salesforce is changing the Opted Out field sync behavior. You must choose…
Recently the Pardot / Account Engagement User Group in Melbourne, Australia held a meeting to discuss scoring and grading in Pardot / Account…
In the Winter’22 release, admins will have the option to set whether Salesforce or Pardot is the source of truth (the winner) for…
Pardot Dynamic content is how you can personalize “Account Engagement” marketing assets such as emails, landing pages, forms, and your website. Use dynamic…
My Coworker is on vacation and they have an active editing session on a form. Pardot lets me edit the form anyway, but…
Now that the Pardot (Marketing Cloud Account Engagement / MCAE ) Slack connector is out of beta, more people are probably willing to…
If you work in marketing, chances are that you already know that third-party cookies are being depreciated, soon to become a thing of…
Pardot School
Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.