Category Archives: The Authors
Imagine standing in front of a twenty-thousand-square-foot steel warehouse full of your company’s products. How will you sell your products to customers? The…
If you’ve been a Salesforce user for a little while, then you are probably familiar with Field History Tracking. It’s a super useful…
When it comes to email templates, you want it all– easy customization with maximum flexibility that renders correctly in every ESP on every…
The Tampa Pardot Community Group welcomed Hollie Fitzpatrick from MarCloud Consulting in the UK to share insights about building recipes in B2BMA (B2B…
In a previous blog, we asked “Does your Pardot Account Need an Audit?”, where we explained what is involved in a Pardot Audit,…
You may have seen that in the Winter’23 Release, you will be able to take action on prospects outside of Account Engagement. This…
Did you see the new message on the Pardot Dashboard tab? Salesforce is changing the Opted Out field sync behavior. You must choose…
Recently the Pardot / Account Engagement User Group in Melbourne, Australia held a meeting to discuss scoring and grading in Pardot / Account…
In the Winter’22 release, admins will have the option to set whether Salesforce or Pardot is the source of truth (the winner) for…
Pardot Dynamic content is how you can personalize “Account Engagement” marketing assets such as emails, landing pages, forms, and your website. Use dynamic…
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Pardot has been rebranded as Marketing Cloud Account Engagement.