Category Archives: The Authors
Need a simple automation whenever a prospect takes action? Use a completion action! Completion actions are one of the foundational automation tools in…
When using Pardot B2BMA (B2B Marketing Analytics), there may come a time when you want to tweak the dashboards to use your own…
Account-based Marketing (ABM) is a collaborative and cross-functional strategy that has swept B2B marketing dialog over the past few years. While it’s been…
Account-based marketing needs data to identify key accounts, drive marketing segmentation, then show what’s working (and where there’s room for improvement). While data…
There are many blog posts flying around about Conditional Completion Actions, and I can understand why. This awesome new feature is something to…
Getting started with B2B Marketing Analytics can be overwhelming. As marketers, our success story is heavily reliant on the data. This series aims…
London’s Calling 2022 was a resounding success, with plenty on offer for admins, developers, consultants, architects, and marketers alike. The event featured keynote…
The concept of an easy and fast implementation of Pardot (now known as Marketing Cloud Account Engagement) has been widespread across the Salesforce…
There’s been a lot of talk about security these past couple of years so it’s great to see Salesforce changing their requirements to…
Empower your Salesforce and Account Engagement users with AI-powered features from Einstein. Account Engagement (Pardot) Advanced and Premium edition customers get insights about…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.