Category Archives: The Authors
The drag-and-drop Lightning Landing Page Builder, also known as the Enhanced Landing Page Experience, has been available since the Winter ’22 Release following…
Have you ever needed to trigger a communication based on specific days from Account Engagement? (remember, this is the new name for Pardot)…
Creating Leads is an excellent feature of Salesforce for one specific reason: it prevents bad data from entering your system and clogging up…
As a digital marketer, you have likely come across HTML at some point, and let’s face it, it can look a bit overwhelming…
How do you show ROI for Pardot marketing campaigns? For years marketers struggled to figure this out. They either made assumptions or went…
I recently found out the name Slack is an acronym for “Searchable Log of all Conversations and Knowledge”. We can now add that…
The Pardot Bounce Report lets marketers view all email bounces in one place, see the reason for the bounce and help spot bounce…
Pardot (Marketing Cloud Account Engagement/SFMC AE) is a popular choice among organizations using Salesforce, thanks to its tight data sync. As great as…
Over the last few weeks, I have been reading a number of reports about the world of B2B demand generation. Having made most…
The Engagement Metrics component in Salesforce displays marketing asset performance, directly within Salesforce Campaigns. Thanks to Connected Campaigns, Pardot customers can sync all…
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Pardot has been rebranded as Marketing Cloud Account Engagement.