Category Archives: The Authors
Pardot Business Units are separate databases within a single Pardot account that allow you to partition prospects, campaigns and assets. A common example…
If you haven’t been paying attention to the buzz of 2022, Salesforce moved towards mandatory multi-factor authentication on February 1st. If you’re not…
The number of custom integrations with Pardot that your organization needs will continue to grow alongside Pardot’s capabilities. Pardot admins and marketers can…
Hosting an in-person or virtual event? Want participants to be able to easily add the event to their calendars? Follow these easy steps…
Salesforce Marketing Cloud has continued to grow in popularity for a number of years, which means that it’s always an exciting time to…
Pardot has been a Salesforce product for nearly a decade now and one of its key strengths in the martech landscape is its…
In September 2021, Apple’s Mail Privacy Protection made email opens a less reliable engagement metric. Read more here. Time to do something about…
Intro In the age of technology, every company wants to leverage paid ads and marketing automation. It is very common to see Pardot…
When Apple released its Mail Privacy Protection features in 2021, it allowed its Users to hide their email engagement activity from senders. From…
One team couldn’t get their head around the numbers in their Pardot email reports. “Why do we have all these clicks but very…
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Pardot has been rebranded as Marketing Cloud Account Engagement.