Category Archives: The Authors
Pardot Engagement Studio offers advanced segmentation and automation tools that mean you can produce email nurture campaigns that can be effective at all…
It's a balmy 7 degrees Fahrenheit in Chicagoland as I write this, so it's sort of appropriate to write about how lead status…
Calendly is a meeting scheduling tool that can be used with Pardot to connect prospects with Sales reps/SDRs to get into a conversation…
Refreshed and republished on January 20, 2022 This post was originally published on March 26, 2021 and has been revamped and updated for…
Posted on January 19, 2022 in Pardot Have you ever wanted to open a Prospect record by clicking on the Pardot URL field…
The demand for Pardot expertise continues to grow, helped by the Salesforce economy’s overall growth. With Pardot becoming ever more closely involved with…
The Salesforce marketing technology landscape is evolving at a fast rate. At first, I found this speed of change alarming. Now, I see…
You’re a first-mover, and you turned on Pardot’s Email Builder before the Winter ’22 release (Before October 2021). Nice! Follow these steps if…
‘Top of funnel’, shortened to ‘TOFU’, is the first stage in the marketing funnel. It’s in TOFU that prospects become aware of your…
The more you know about your Pardot prospects, the better chance your team has of closing opportunities, ultimately making revenue. You use this…
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Pardot has been rebranded as Marketing Cloud Account Engagement.