Category Archives: The Authors

Weird Open Rates in Pardot Email Reports Explained

Email Opens are the most basic metric that marketers look at in their Pardot email reports. A good open rate suggests that your…
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Connect Pardot to Slack: Notify a Slack Channel

Posted on October 22, 2021 in Pardot Slack is one of the most popular chat platforms for businesses globally. When Salesforce acquired Slack,…
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Deliverability vs. Mailability – Nightclub Guide for Salesforce and Pardot Marketers

Email deliverability is a universal challenge, or concern at the very least, for all marketers. While other marketing channels have come and gone,…
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Introducing Pardot’s Landing Page Builder

Coastal Cloud’s Pardot Consultant Danielle (Dani) Reeve collaborated on this blog.   Need a landing page, but you don’t have HTML/CSS skills? No problem!…
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Webinar: How to Craft a Strategic Enrollment Plan with Pardot

Technology alone won’t increase application and enrollment rates. You need a demand generation strategy powered by Pardot. In this webinar, Invado takes our…
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40+ Unmissable ’ParDreamin Sessions for Pardot Marketers

Posted on October 19, 2021 in Pardot The entire B2B marketing trailblazer community is bursting at the seams with anticipation over the next…
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Pardot External Activities: What’s The Big Deal?

Pardot External Activities are prospect activities that happen outside of Pardot. Think webinars, video hosting, payment gateways – the list goes on. Why…
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Pardot Marketing App Extensions: What’s The Big Deal?

Pardot External Activities are prospect activities that happen outside of Pardot. Think webinars, video hosting, payment gateways – the list goes on. Why…
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How to Build a ‘Win-back’ Campaign with Pardot

Pardot can be used to power almost all parts of the customer journey – from inbound prospects, customer onboarding, returning customers – and…
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Your Website Visitors Are Giving You Data–Leverage It

All marketers with any website traffic are faced with a simple fact – potential customers are browsing their websites at any given time.…
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