Category Archives: The Authors
The Salesforce Winter ’22 was a bumper release for Salesforce, and ooh yes, it is a big one for Pardot too! To celebrate…
Last month I had the opportunity to be alongside our CEO, Christopher Doran, as we presented the webinar “How to Craft a Strategic…
When researching marketing automation on the Salesforce platform, you will be faced with two options: Pardot or Marketing Cloud. But what are the…
Apple bought in Mail Privacy Protection on September 20th, 2021. Mail Privacy Protection (MPP) is a setting available in Apple Mail that will…
Higher Education institutions realize the value of marketing automation, in particular Salesforce and Pardot. But, marketing automation technology alone won’t increase your application…
Posted on September 29, 2021 in Pardot If you’re responsible for a Pardot org, leaving the office to go on take a break…
Establishing a connection between leads and accounts can give you insight into what customers are coming in as leads and tighten sales and…
We all know the story: marketers jump in with marketing automation to save the sales team countless hours sending emails and texts to…
While I was at Dreamforce this week, I bumped into several Pardot experts. So…naturally I stopped and asked them about their favorite Pardot…
Pardot data syncs with Salesforce to keep the data between Leads/Contacts and their associated Pardot prospect record aligned. When Salesforce is connected to…
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Pardot has been rebranded as Marketing Cloud Account Engagement.