Category Archives: The Authors
Here’s a weird solution to an uncommon use case involving Account Engagement (Pardot)
Our take on “convergence” at Salesforce amid free Data Cloud and Marketing Cloud Growth Edition
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When creating an email series or drip campaign in Account Engagement (Pardot), getting the timing right on wait steps is so important.ll)
Most sales organizations have sales teams who are responsible for specific regions. Getting the right leads to those reps is critical to the…
Prepare your spreadsheet and save it as a .csv file. If you are grabbing prospects from Salesforce, ALWAYS include the CRM ID (column…
In a previous post I shared a low-fi way to track opt-outs and database churn inside your Account Engagement (Pardot) org.
Every Account Engagement (fka Pardot) instance, except for Premium, starts with a limit of 10,000 mailable prospects. Many instances exceed that number. I’ve…
The ability to natively build scoring and grading on leads is one of the functions of Account Engagement (Pardot) that sets it apart…
Pardot School
Where you come to learn Pardot from industry experts from around the world.
Pardot has been rebranded as Marketing Cloud Account Engagement.