Category Archives: The Authors
Pardot External Activities are prospect activities that happen outside of Pardot. Think webinars, video hosting, payment gateways – the list goes on. Why…
Pardot can be used to power almost all parts of the customer journey – from inbound prospects, customer onboarding, returning customers – and…
All marketers with any website traffic are faced with a simple fact – potential customers are browsing their websites at any given time.…
The Salesforce Winter ’22 was a bumper release for Salesforce, and ooh yes, it is a big one for Pardot too! To celebrate…
Last month I had the opportunity to be alongside our CEO, Christopher Doran, as we presented the webinar “How to Craft a Strategic…
When researching marketing automation on the Salesforce platform, you will be faced with two options: Pardot or Marketing Cloud. But what are the…
Apple bought in Mail Privacy Protection on September 20th, 2021. Mail Privacy Protection (MPP) is a setting available in Apple Mail that will…
Higher Education institutions realize the value of marketing automation, in particular Salesforce and Pardot. But, marketing automation technology alone won’t increase your application…
Posted on September 29, 2021 in Pardot If you’re responsible for a Pardot org, leaving the office to go on take a break…
Establishing a connection between leads and accounts can give you insight into what customers are coming in as leads and tighten sales and…
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Pardot has been rebranded as Marketing Cloud Account Engagement.