Category Archives: The Authors
Pardot sandboxes have been available to accounts using Advanced or Premium since the Summer ’20 release. This seemed to herald a shift towards…
Webinars are an excellent way to engage with prospects, grow customer relationships, and show off industry expertise. In fact, you can read how…
Following Salesforce’s acquisition of Slack in July, it’s no surprise that more integrations and apps are coming to Salesforce and Pardot. In the…
Every email needs an unsubscribe link. Every. Single. Email. In fact, Pardot won’t let you send an email without the unsubscribe or preference…
A Salesforce Campaign tracks a Lead or Contact’s engagement with a marketing or outreach initiative you are running. This way, when an Opportunity…
Now that you’ve read our intro to Business Units, and understand whether Business Units is right for you and the considerations you should…
Indulge me for a moment while I wax poetic over Salesforce's record identification method, and then give you some very practical tips on…
Are you just as excited about the latest Drag and Drop Landing Page Editor as we are? This feature is the perfect tool…
Personas are archetypes that contain a set of shared demographics, needs, wants, and objectives. Customer personas allow marketers to craft targeted messages tailored…
One of the nicest new features in the Salesforce Winter '22 release for Pardot is the eagerly awaited option to add emails built…
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Pardot has been rebranded as Marketing Cloud Account Engagement.