Category Archives: The Authors
One of my favorite features in Pardot is the Engagement Studio. While it is thought of most often as a tool to build…
Events are high stakes marketing. You pump a significant amount of budget into them and involve many ‘moving parts’ on the day. Data…
“Should we do demand generation or account-based marketing (ABM)?” It is a question I am often asked by customers and prospects alike. The…
Pardot Business Unit Video Configuring Pardot Business Units for the first time is a little scary. Watch this short, ten-minute video to see…
One basic behavior of the Pardot/Salesforce databases is that the only way a record will sync is if there is a change to…
Conversational marketing has skyrocketed into 2021 for good reason. Conversational marketing is a customer-aligned and dialogue-driven approach to marketing. It has become the…
Sometimes ideas just come together. A random confluence of several concepts will crystallize into one brand new idea that you get so excited…
UTF-8, or "Unicode Transformation Format, 8 Bit" is a marketing operations pro's best friend when it comes to data imports and exports. It…
The Salesforce Winter ’22 preview release notes are here! New Pardot features will be arriving in September/October 2021 (check your specific dates here).…
Apple’s new privacy protection made me sigh. Marketers dodged a downhill-rolling boulder with Google’s announcement to stop third-party tracking, only to find another…
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