Category Archives: The Authors
Posted on December 14, 2021 in Pardot The Pardot Lightning Email and Landing Page Builders are possibly the most highly anticipated features yet…
Two Pardot features work in combination to empower you, and other teams in your organization, to prioritize and qualify new prospects. These two…
With days (or maybe even weeks) of planning, you’ve created a Pardot email – with your design perfected, text refined and recipient lists…
Webinars became the “in vogue” marketing channel of 2020 once the pandemic took hold, and made other ways to get in front of…
Posted on December 6, 2021 in Pardot Pardot grading represents how closely a prospect fits your ideal customer profile. Each prospect is assigned…
Last week I bought hockey laces for my 12-year old son, and now I get daily marketing emails about pucks, helmets, and hockey…
Migrating to Pardot Business Units can be a pretty big deal and a little bit overwhelming. That’s why we’ve put together our Migrating…
Salesforce Campaign Influence is how Salesforce Opportunities are associated with the Campaigns that helped generate them. It’s all about joining the dots between…
Why timely recruitment is so challengingAt risk of sounding like a wily recruitment veteran, there are three certainties in life: death, taxes, and…
If you’re new to using Salesforce campaigns, then this blog post is the perfect starting point. Use these 5 tips to make your…
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