Category Archives: The Authors
Why won’t Pardot create a new lead? How can a salesperson, using Salesforce, be notified that one of their existing leads/contacts has engaged…
I remember a number of years ago getting a call from a prospect who was looking for marketing automation consultants. She explained that…
Pardot can notify a user by sending an email to their inbox. These notification emails can be triggered by a prospect activity, or…
Pardot’s resubscribe feature is golden. It lets an unsubscribed prospect opt back in again after they fill out a form. Resubscribe works great…
Salesforce Accredited Professional credentials are designed to prove your extensive knowledge in a specific area of the Salesforce platform. While Salesforce certifications give…
Pardot or Marketo? If you’re searching for a marketing automation platform, chances are you’ve run into these two leading players in the market.…
Pardot scoring categories allow you to score prospects on more than one product, service, or business unit. As opposed to having one overall…
According to DemandGen Report’s 2020 Demand Generation Benchmark Study, half of marketing departments say they are being measured on revenue generated and opportunities…
Becoming a Pardot Consultant is a rewarding career move that many in the Salesforce ecosystem make. A Pardot Consultant deals with multiple Pardot…
This blog was updated for the Winter 2022 Release. Pardot’s mailability enhancement is the story of the iceberg. You know. When you only…
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Pardot has been rebranded as Marketing Cloud Account Engagement.