Category Archives: The Authors

Spring ‘21 Release Feature Highlight: Accounts as Campaign Members (Beta)

Spring ‘21 Release Feature Highlight: Accounts as Campaign Members (Beta) You ask, they answer. As a part of this year’s Spring ‘21 Pardot…
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Outsource Marketing Pros & How to Succeed

Outsource Marketing Pros & How to Succeed ByChristina Anderson Marketing strategy In Gartner’s CMO Spend Survey Report, it was found that 22% of…
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Updating a Header Image with Pardot Made Easy

Updating a Header Image with Pardot Made Easy Have you ever wanted a seamless way to update the header image on a landing…
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Zoom Pardot Integration After SSO

Zoom Pardot Integration After SSO In a previous article I shared about the easy integration between Pardot and Zoom webinar, so that teams…
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The Future of Event Marketing

The Future of Event Marketing ByChristina Anderson It is no secret that event marketing is important to B2B executives. Which is why marketing…
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Why Pardot Scoring & Grading are Better Together

Why Pardot Scoring & Grading are Better Together ByChristina Anderson Marketing and sales alignment What is your Marketing Qualified Lead criteria for when…
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Who’s the Sender on Your Pardot Emails? The Hidden Risks in Using Assigned Users.

You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least…
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Who’s the Sender on Your Pardot Emails? The Hidden Risks in Using Assigned Users.

You may know you have multiple options for who is the sender on your Pardot emails. They are as follows, from the least…
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Pardot’s New 2-Click Unsubscribe: not perfect, but enable it anyway

Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in…
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Pardot’s New 2-Click Unsubscribe: not perfect, but enable it anyway

Pardot has just released 2 click unsubscribe for all orgs in the Spring '21 release. While this feature is still very much in…
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