Category Archives: The Authors
The time has come. One of the most interruptive calendar invites you can receive just popped up in your inbox. The marketing team…
Join us for an exclusive look at the new Marketing Cloud Account Engagement features as part of the Winter ’24 Release.
Welcome to our in-depth step-by-step guide on unleashing the power of lead scoring in Pardot! Let’s walk you through every stage of setting…
If you’ve been exploring Account Engagement (formerly Pardot), then you will have come across Engagement Studio – the flagship feature that gives you…
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Salesforce has been rapid to roll-out multiple generative AI capabilities that enhance their existing technologies. We first saw Einstein GPT (with marketing use…
Org-wide email addresses in Salesforce are email addresses that will be used by the Salesforce org to send emails from within Salesforce. They…
Whether you’re an accidental admin or you’ve been tasked to take over an existing Account Engagement (Pardot) instance, the first few times on…
Collision control, also known as saturation control or frequency capping, restricts the number of emails someone can receive from your organization in a…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.