Category Archives: The Authors

Account Engagement (Pardot) Advanced Email Analytics

Advanced Email Analytics is an insightful tool for any Account Engagement user.  But let’s be honest. In our modern marketing world, where you…
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Identify Google Workplace users in your Pardot Prospect database

The announcement from Google and Yahoo! around changes to policies for bulk emailers created a bit of a stir among people in the…
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New Gmail and Yahoo Protections and What to Do in Account Engagement

Google and Yahoo made joint announcements in October 2023 that will affect all email marketers worldwide. Just when you think you have email…
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Get Your Cookies in Order!

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Are You Getting Value from Account Engagement?

As the saying goes, price is only an issue in the absence of value. This is a more pressing issue when we look…
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Prepare for 2024 Changes for Email Senders

Google & Yahoo are releasing changes for email senders to reduce spam emails for their users. However, this could mean that your domain…
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Drawbacks of AI for Creative Content Generation

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Account Engagement – Customize your Email Content List View

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Customize your Account Engagement Email Content List View

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Lead conversion and opportunity tracking reports in Salesforce

With proper data set up, Salesforce marketing reports can help marketers using Account Engagement (Fka Pardot) demonstrate their contributions to the organization’s bottom…
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