Category Archives: The Authors

Interactive Marketing: You're Part of the Magic!

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Interactive Marketing: You're Part of the Magic!

If there’s one thing people love, it’s giving their opinion. Surveys and polls are incredibly simple devices you can use to boost engagement…
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At Last, You Can Now Set Engagement Studio Wait Times in Hours

The wait is over! A highly requested feature update to Engagement Studio allowing users to be more precise with wait times has finally…
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Consolidating Your Tech Stack With SLX

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Glossary of Salesforce Product Name Changes

In the ever-changing world of Salesforce (and enterprise technology), product capabilities evolve and adapt – and in the case of Salesforce’s product portfolio,…
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Adding Public Folder to Lightning Email Builder

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Retargeting Ads: Everywhere They Look, There You Are

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Speed Up Your Account Engagement (Pardot) Account

If you’re using Account Engagement (Pardot), you may notice that sometimes automations execute fast, while other times they take much longer. The same…
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Salesforce and HubSpot Integration: An Admin’s Guide

The time has come. One of the most interruptive calendar invites you can receive just popped up in your inbox. The marketing team…
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Marketing Cloud Account Engagement Winter ’24 Release Highlights

Join us for an exclusive look at the new Marketing Cloud Account Engagement features as part of the Winter ’24 Release.
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