Category Archives: The Authors
For businesses that use Account Engagement (Pardot), tracking their website visitor activity is important. Beyond simply capturing the number of visits and unique…
One challenging topic for newbies to wrap their heads around (especially when migrating from another system), is automation in Pardot (Account Engagement). There…
Account Engagement (Pardot) HML enables you to easily add personalization to content because it dynamically pulls in data specific to the prospect that…
Sat back in my office in sunny London as the dust settles after a whirlwind trip to Connections, I’m left to reflect on…
Marketing Technology Architects help organizations get more usage and mileage out of the tools and technologies they use. It’s a career path that’s…
When building a demand generation and lead generation plan that involves forms there are two approaches: create a form for every asset, or…
Working in marketing automation can be challenging as it often involves managing multiple issues simultaneously. However, being able to identify and address these…
In the last few years, the Pardot landscape has seen plenty of change, particularly with Pardot (Account Engagement) moving to the core Salesforce…
Whether you’re migrating to Account Engagement (Pardot) or are just taking the platform over from someone else, you are likely aware of the…
Dynamic Content is a feature in Account Engagement (fka Pardot) that allows you to create variations in an email or landing page based…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.