Lead conversion and opportunity tracking reports in Salesforce
- November 16, 2023
- Lead Management, Pardot Geeks
With proper data set up, Salesforce marketing reports can help marketers using Account Engagement (Fka Pardot) demonstrate their contributions to the organization’s bottom line and impact on sales and revenue generation.
Lead conversion reports and opportunity tracking reporting in Salesforce helps marketing operations teams make data-driven decisions, optimizing their efforts by focusing on the most successful lead sources, channels, and campaigns
Carol Springer is a certified Salesforce Admin and Pardot Specialist, with twelve years of experience in Pardot, twenty years in Sales. She is the creator of the Best Selling Pardot course on Udemy, and is a senior consultant helping Marketers and Admins with Marketing Ops and Sales Ops reports.
She joined the Tampa Pardot Community Group recently to discuss some of her favorite reports around Campaigns and Pardot activity, and dive into how to track your Marketing efforts to demonstrate lead source influence and ROI.
Pardot Geeks Blog Article
This Pardot article written by: Ben LaMothe
Original Pardot Article: https://pardotgeeks.com/2023/11/lead-conversion-opportunity-tracking-reports-salesforce/
Find more great Pardot articles at https://pardotgeeks.com/author/blamothe/
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