Category Archives: The Authors
Salesforce’s flagship conference, Dreamforce, is taking place this week (September 12-14, 2023). This year, it comes with impressive statistics, being the largest AI…
Data Cloud is the fastest growing organically built product in Salesforce’s history (i.e. Salesforce built it themselves, not via acquisitions). It is the…
Handling multiple languages with Account Engagement (Pardot) forms has always been complex — especially when it comes to reporting. But there is a…
Traditionally, the marketing team was considered a ‘cost center’ to an organization, and positioned in complete service to the whims of every other…
In today’s digital era, email marketing remains a powerful tool for businesses to connect with their audience, drive engagement, and ultimately boost conversions.…
You have the opportunity to amplify the efficacy of your event, whether as a trade show sponsor or as an attendee, by incorporating…
Have you ever created a new Developer org, or spun up a new Sandbox, only to realize that you’re going to need a…
Salesforce has been on a renaming tear lately. Lots of products, especially in the marketing space, have been renamed. This hasn't always resulted…
Posted on August 28, 2023 in Admins After following a consistent product strategy for many years, Salesforce’s approach to its product portfolio has…
In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy focused on CRM…
Pardot School
Where you come to learn Pardot from industry experts from around the world.Â
Pardot has been rebranded as Marketing Cloud Account Engagement.