Category Archives: Pardot Geeks

Why the Pardot email preference center is so important

I had a philosophical conversation with Peter Sabba about the utility of email preference centers and their value as a whole to email marketing.
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Don’t use Custom Redirects in Pardot for Google Ads tracking

Using Custom Redirects in Account Engagement (Pardot) for tracking Google Ads clicks produces unreliable data. What you see in MCAE will never match…
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Lead conversion and opportunity tracking reports in Salesforce

With proper data set up, Salesforce marketing reports can help marketers using Account Engagement (Fka Pardot) demonstrate their contributions to the organization’s bottom…
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How to create multi-language forms in Pardot

Handling multiple languages with Account Engagement (Pardot) forms has always been complex — especially when it comes to reporting. But there is a…
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How to customize B2BMA Dashboards for Marketing Attribution

In this session we are joined by Alia Lupandina, who is a Marketing Automation Consultant with redk, a digital consultancy focused on CRM…
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How to integrate Pardot with Google Analytics (G4) to track engagement

During this meeting of the Tampa Salesforce B2B Marketer Group , we were joined by Sabuhi Yahyayev, Practice Lead for Marketing Automation with…
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How Marketing Data Sharing works in Pardot with new Leads and Contacts

Marketing Data Sharing in Account Engagement (Pardot) is confusing.
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How to Use the Case Object with Account Engagement (Pardot)

This is a guest post written by Timo Kovala. He is a Lead Marketing Automation Consultant with Biit. He holds 10 Salesforce certifications…
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How to track and report on a Pardot form used on multiple web pages

When building a demand generation and lead generation plan that involves forms there are two approaches: create a form for every asset, or…
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How to: Integrate LinkedIn Lead Gen Forms with Pardot Form Handlers

This week the Tampa B2B Marketer Community Group (Pardot) hosted Marketing Champion and consultant Bill Fetter. othe (see all)
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