During this meeting of the Tampa Salesforce B2B Marketer Group , we were joined by Sabuhi Yahyayev, Practice Lead for Marketing Automation with CloudKettle.
This was a deep-dive session that demonstrated the ways in which Google Analytics and Account Engagement (Pardot) can be integrated.
Sabhui demonstrated how to integrate Google Analytics and Pardot / Account Engagement to track important events such as form submissions within your iframe forms.
During the session, Sabhui talked about:
– The basics of GA4 events from a marketer’s perspective
– The integration between Account Engagement and GA4, and how it can be used to track user engagement
– Practical tips on how to leverage GA4 events for your marketing campaigns
Pardot Geeks Blog Article
This Pardot article written by: Ben LaMothe
Original Pardot Article: https://pardotgeeks.com/2023/08/pardot-google-analytics-g4/
Find more great Pardot articles at https://pardotgeeks.com/author/blamothe/
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