Category Archives: Salesforce Ben | The Drip
Every email marketer understands that they need to be personalizing emails – but it can be hard to figure out how, especially when…
In marketing automation, good content isn’t enough – you need to ensure you send the right message to the right person. This is…
Why won’t Pardot create a new lead? How can a salesperson, using Salesforce, be notified that one of their existing leads/contacts has engaged…
Pardot can notify a user by sending an email to their inbox. These notification emails can be triggered by a prospect activity, or…
Salesforce Accredited Professional credentials are designed to prove your extensive knowledge in a specific area of the Salesforce platform. While Salesforce certifications give…
Pardot or Marketo? If you’re searching for a marketing automation platform, chances are you’ve run into these two leading players in the market.…
Pardot scoring categories allow you to score prospects on more than one product, service, or business unit. As opposed to having one overall…
Becoming a Pardot Consultant is a rewarding career move that many in the Salesforce ecosystem make. A Pardot Consultant deals with multiple Pardot…
The Pardot Solution Architect role could be considered the pinnacle of the Pardot consulting career path. If you have experience delivering Pardot projects…
Send Time Optimization taps into AI to determine when Pardot emails should be sent based on past engagement data from your database. The…
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Pardot has been rebranded as Marketing Cloud Account Engagement.